There is no question that developments in B2B trading are moving at lightning speed. Vendors who adopt the mandatory technology will transform their customers’ experience and increase their bottom-line.
B2B directories and marketplaces share most advantages of marketing. Inbound marketing helps customers to find a specific company online. It is unlike cold calling or direct mail an even more understated method of getting found via allocation of content. Inbound marketing is a great way to get leads but still has a big upside potential specifically in the B2B sector where companies still might be first movers. 
A company´s online visibility grows and 54% more leads are delivered into the marketing funnel compared to outbound marketing.1 More over inbound marketing is still a cost efficient way compared to other outbound advertising models. Finally for outbound marketing your prospect address needs to be up to date while using inbound marketing the customers find you together with therefore no information is needed in advance.
Top marketplaces like bizbangladesh.net offer fraud filtering service which filters incoming inquiries for every company. Due to their long experience they know which senders and other parameters are probable for fraud. At the end of your day, B2B buyers can also be consumers. The expectation would be that the B2B product research and buying process becomes comparable with B2C buying experiences.
Trade portals are a fantastic and cost effective way of establishing an online presence for products/ services. For most businesses, this is a herculean task to keep a website, and manage marketing, SEO, and social media related activities. Having presence with a popular B2B trading portal can help businesses market easily and have connected to multiple buyers in the relatively short time and little upfront investment.
B2B Marketplace Source= B2B Marketplace and Online Technology Experience
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